Founder Insights
Founder Insights
Sep 10, 2025
Sep 10, 2025
Thinking Correctly Under Pressure: The Skill Every Founder Needs
Thinking Correctly Under Pressure: The Skill Every Founder Needs
Thinking Correctly Under Pressure: The Skill Every Founder Needs
This video breaks down the TCUP principle — a mental framework used in elite sport and high-stakes business — and shows how it transformed the outcome of a deal I nearly mishandled under pressure. It’s a short, practical story founders can use to make better decisions when the stakes feel highest.
This video breaks down the TCUP principle — a mental framework used in elite sport and high-stakes business — and shows how it transformed the outcome of a deal I nearly mishandled under pressure. It’s a short, practical story founders can use to make better decisions when the stakes feel highest.
This video breaks down the TCUP principle — a mental framework used in elite sport and high-stakes business — and shows how it transformed the outcome of a deal I nearly mishandled under pressure. It’s a short, practical story founders can use to make better decisions when the stakes feel highest.
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Got questions.
I've got answers.
Got questions.
I've got answers.
What's the difference between the coaching tiers?
Each tier offers a different level of involvement - from weekly guidance to fully embedded support. Choose based on the intensity and access you need.
What's the difference between the coaching tiers?
Each tier offers a different level of involvement - from weekly guidance to fully embedded support. Choose based on the intensity and access you need.
What's the difference between the coaching tiers?
Each tier offers a different level of involvement - from weekly guidance to fully embedded support. Choose based on the intensity and access you need.
Do you only work with tech startups?
Not at all. I work across a variety of industries. I spent the first half of my career outside of my career, working in construction, infrastructure, retail, sustainability, oceans and agriculture as a business consultant.
Do you only work with tech startups?
Not at all. I work across a variety of industries. I spent the first half of my career outside of my career, working in construction, infrastructure, retail, sustainability, oceans and agriculture as a business consultant.
Do you only work with tech startups?
Not at all. I work across a variety of industries. I spent the first half of my career outside of my career, working in construction, infrastructure, retail, sustainability, oceans and agriculture as a business consultant.
Do you only work with startups or founders?
Not exclusively. While most of my clients are startup founders, I also work with senior leaders, emerging team members, and growing businesses that need strategic support across departments. Through my in-residence offer, I coach multiple people within the same company - from product leads to commercial teams - wherever clarity and momentum are needed.
Do you only work with startups or founders?
Not exclusively. While most of my clients are startup founders, I also work with senior leaders, emerging team members, and growing businesses that need strategic support across departments. Through my in-residence offer, I coach multiple people within the same company - from product leads to commercial teams - wherever clarity and momentum are needed.
Do you only work with startups or founders?
Not exclusively. While most of my clients are startup founders, I also work with senior leaders, emerging team members, and growing businesses that need strategic support across departments. Through my in-residence offer, I coach multiple people within the same company - from product leads to commercial teams - wherever clarity and momentum are needed.
Is this like therapy or consulting?
No - it's not therapy, and it's not just advice. You get coaching, strategy, and hands-on input from someone who's been there.
Is this like therapy or consulting?
No - it's not therapy, and it's not just advice. You get coaching, strategy, and hands-on input from someone who's been there.
Is this like therapy or consulting?
No - it's not therapy, and it's not just advice. You get coaching, strategy, and hands-on input from someone who's been there.
Can I use the time to support my team?
Absolutely. If you're on the Coach-In-Residence plan, you can deploy me across your team as needed - coaching, meetings or strategic input.
Can I use the time to support my team?
Absolutely. If you're on the Coach-In-Residence plan, you can deploy me across your team as needed - coaching, meetings or strategic input.
Can I use the time to support my team?
Absolutely. If you're on the Coach-In-Residence plan, you can deploy me across your team as needed - coaching, meetings or strategic input.
Do you offer refunds?
Yes - if you don't find value after a session, I'll refund your payment. Simple as that.
Do you offer refunds?
Yes - if you don't find value after a session, I'll refund your payment. Simple as that.
Do you offer refunds?
Yes - if you don't find value after a session, I'll refund your payment. Simple as that.
Can you help with investor decks or negotiations?
Definitely. Deal-making is a core part of what I do - from pitch prep and messaging to stakeholder mapping, negotiation strategy and closing.
Can you help with investor decks or negotiations?
Definitely. Deal-making is a core part of what I do - from pitch prep and messaging to stakeholder mapping, negotiation strategy and closing.
Can you help with investor decks or negotiations?
Definitely. Deal-making is a core part of what I do - from pitch prep and messaging to stakeholder mapping, negotiation strategy and closing.
Let's chat!
Intro call
Don't stall. Let's get things moving - together
You don’t need to figure it all out alone or keep spinning your wheels.
Whether you’re stuck on strategy, growth, or a key decision, we’ll use this call to get clear on where you are — and what’s next.
Let's see if we're a good fit. No pressure.
Let's chat!
Intro call
Don't stall. Let's get things moving - together
You don’t need to figure it all out alone or keep spinning your wheels.
Whether you’re stuck on strategy, growth, or a key decision, we’ll use this call to get clear on where you are — and what’s next.
Let's see if we're a good fit. No pressure.
Let's chat!
Intro call
Don't stall. Let's get things moving - together
You don’t need to figure it all out alone or keep spinning your wheels.
Whether you’re stuck on strategy, growth, or a key decision, we’ll use this call to get clear on where you are — and what’s next.
Let's see if we're a good fit. No pressure.