Founder Insights

Founder Insights

Jun 30, 2025

Jun 30, 2025

Real Impact, Not Just Hype: Tokenizing Solar in Latin America

Real Impact, Not Just Hype: Tokenizing Solar in Latin America

Real Impact, Not Just Hype: Tokenizing Solar in Latin America

Share

Every few weeks, I sit down with founders, operators, and change-makers for my LinkedIn Live series, Inside Startups. These are honest, unscripted conversations about the real work of building ventures that matter. No hype. No jargon. Just clarity and curiosity.

Recently, I had the pleasure of talking to my long-time friend and collaborator, Rob Holmes. We’ve walked similar paths—starting in infrastructure finance, moving into tech and Web3, and constantly seeking projects that create real-world value. This episode? One of my favourites. It was about solar power, decentralised finance, and—believe it or not—Colombia.

Let me tell you the story.

The Problem Isn’t Tech. It’s Capital.

We kicked off by naming something obvious that too often goes unsaid: the energy transition isn’t held back by a lack of technology. We know how to build solar. We know how to connect it. The problem is money—specifically, getting capital into the right hands, at the right time, in the right places.

Take Latin America. It’s home to two-thirds of the world’s population growth and some of the planet’s fastest-growing energy demand. But in 2022, it received just 2% of global private investment in the energy transition. Two percent. Let that sink in.

Worse still, the region is under real strain from climate volatility. Over 40% of its energy mix comes from hydropower—which sounds great until you remember that countries like Colombia and Ecuador are now facing extended droughts. Since 2023, blackouts of 12-14 hours a day have not been uncommon in Ecuador. Imagine that happening in Europe and the headlines it would cause. (not mentioning any names - Spain!)

If you are serious about building momentum this quarter, book a discovery call.

One focused conversation can shift the path of your next six months.

If you are serious about building momentum this quarter, book a discovery call.

One focused conversation can shift the path of your next six months.

If you are serious about building momentum this quarter, book a discovery call.

One focused conversation can shift the path of your next six months.

Yet governments across the region—while supportive of solar in policy terms—aren’t directly funding the infrastructure needed. And many of the projects we’re talking about are “too small” for traditional finance. A 1 MW distributed solar farm costs in the region of $1 million. That’s below the investment threshold for most institutional capital. It’s also too fiddly for typical public-private partnership models. The transaction costs alone kill the deal.

That’s the gap. And it’s where Suno steps in.

Fractional Ownership, Real-World Results

Suno is a startup operating out of Colombia that uses blockchain-based tokenization to fund these small-scale solar projects. Now, before you roll your eyes—this isn’t another memecoin. This is blockchain done right.

Here’s how it works:

Each solar project is split into tiny digital ownership tokens (called “pWatts”). Investors are able to participate with a much lower minimum than is typically possible in traditional infrastructure investing - opening the door to a more inclusive investor base. When the solar project starts generating revenue, yield gets distributed automatically via smart contracts to the token holders.

This creates a few compelling benefits:

• Access: Anyone, anywhere can co-own part of a solar farm.

• Speed: No middlemen, less paperwork, faster deployment.

• Transparency: Payments and project performance are all recorded on-chain.

For those who prefer to spread risk across projects, there’s also a second token: the “uWatt.”. It’s backed by a pool of pWatts from multiple projects. If one solar farm underperforms, others can balance it out. Yields are paid out in stablecoins, and average around 13% annually.

This isn’t theory. Suno has already funded $6 million worth of solar mini-farms, producing more than 5 GWh of clean energy and distributing nearly $1 million in yield to over 3,500 token holders.

And here’s the kicker—they’ve done all this operating solely in Colombia. The regulatory environment is still forming, but for now, it’s possible to test and iterate in a way that’s often stifled elsewhere.

A Smarter Way to Scale Climate Infrastructure

One of the things Rob and I kept circling back to in our chat was this: why aren’t more multilateral banks, development agencies, and philanthropies looking at models like this?

For decades, the standard approach has been donation or grant funding. But what if you could invest instead? What if someone in Europe or Asia could put $100 into a project in Colombia or Senegal and get a steady yield while delivering a real-world impact?

It’s not hard to imagine a diversified impact portfolio made up of solar farms, water access projects, mini waste treatment plants, and more. Each one tokenized. Each one accessible to ordinary investors. And each one offering both a return and a result.

Of course, there are challenges. Regulation is still catching up. User experience in Web3 is often clunky. And the industry’s reputation hasn’t been helped by waves of speculation and scammy coins. But progress is being made. Wallets are becoming invisible to users. On-ramps are getting smoother. The technology is maturing.

In time, I think we’ll see more governments and institutions warm to the idea that not all tokens are created equal. Some are silly. Some are speculative. But some—like the ones Suno is building—are infrastructure in disguise.

The Bigger Picture

This isn’t just a story about solar farms in Colombia. It’s about rethinking how we fund change. It’s about using Web3 for its highest purpose—not speculation, but inclusion.

Imagine if your local bank account paid you 13% interest for helping people get access to clean energy. Imagine if your investment portfolio also helped reduce blackouts, power schools, or deliver clean water. That’s the world we should be building toward.

It’s not hype. It’s just smart.

And it’s already happening.

Let’s Build Better Systems Together

I’m Ben Sheppard—a startup coach and tech strategist working at the intersection of AI and infrastructure. I’m also the co-founder of Silta Finance, where we’re helping institutions reimagine how due diligence, financing, and infrastructure delivery can be improved through AI.

If you’re a founder, policymaker, or investor exploring how to bring real-world utility into your work—especially in emerging markets or digital infrastructure—I’d love to connect.

You can reach me at bensheppardxyz@gmail.com or explore more of what I do at bensheppard.xyz.

Let’s talk about what’s possible—then make it happen.

Got questions.
I've got answers.

Got questions.
I've got answers.

What's the difference between the coaching tiers?

Each tier offers a different level of involvement - from weekly guidance to fully embedded support. Choose based on the intensity and access you need.

What's the difference between the coaching tiers?

Each tier offers a different level of involvement - from weekly guidance to fully embedded support. Choose based on the intensity and access you need.

What's the difference between the coaching tiers?

Each tier offers a different level of involvement - from weekly guidance to fully embedded support. Choose based on the intensity and access you need.

Do you only work with tech startups?

Not at all. I work across a variety of industries. I spent the first half of my career outside of my career, working in construction, infrastructure, retail, sustainability, oceans and agriculture as a business consultant.

Do you only work with tech startups?

Not at all. I work across a variety of industries. I spent the first half of my career outside of my career, working in construction, infrastructure, retail, sustainability, oceans and agriculture as a business consultant.

Do you only work with tech startups?

Not at all. I work across a variety of industries. I spent the first half of my career outside of my career, working in construction, infrastructure, retail, sustainability, oceans and agriculture as a business consultant.

Do you only work with startups or founders?

Not exclusively. While most of my clients are startup founders, I also work with senior leaders, emerging team members, and growing businesses that need strategic support across departments. Through my in-residence offer, I coach multiple people within the same company - from product leads to commercial teams - wherever clarity and momentum are needed.

Do you only work with startups or founders?

Not exclusively. While most of my clients are startup founders, I also work with senior leaders, emerging team members, and growing businesses that need strategic support across departments. Through my in-residence offer, I coach multiple people within the same company - from product leads to commercial teams - wherever clarity and momentum are needed.

Do you only work with startups or founders?

Not exclusively. While most of my clients are startup founders, I also work with senior leaders, emerging team members, and growing businesses that need strategic support across departments. Through my in-residence offer, I coach multiple people within the same company - from product leads to commercial teams - wherever clarity and momentum are needed.

Is this like therapy or consulting?

No - it's not therapy, and it's not just advice. You get coaching, strategy, and hands-on input from someone who's been there.

Is this like therapy or consulting?

No - it's not therapy, and it's not just advice. You get coaching, strategy, and hands-on input from someone who's been there.

Is this like therapy or consulting?

No - it's not therapy, and it's not just advice. You get coaching, strategy, and hands-on input from someone who's been there.

Can I use the time to support my team?

Absolutely. If you're on the Coach-In-Residence plan, you can deploy me across your team as needed - coaching, meetings or strategic input.

Can I use the time to support my team?

Absolutely. If you're on the Coach-In-Residence plan, you can deploy me across your team as needed - coaching, meetings or strategic input.

Can I use the time to support my team?

Absolutely. If you're on the Coach-In-Residence plan, you can deploy me across your team as needed - coaching, meetings or strategic input.

Do you offer refunds?

Yes - if you don't find value after a session, I'll refund your payment. Simple as that.

Do you offer refunds?

Yes - if you don't find value after a session, I'll refund your payment. Simple as that.

Do you offer refunds?

Yes - if you don't find value after a session, I'll refund your payment. Simple as that.

Can you help with investor decks or negotiations?

Definitely. Deal-making is a core part of what I do - from pitch prep and messaging to stakeholder mapping, negotiation strategy and closing.

Can you help with investor decks or negotiations?

Definitely. Deal-making is a core part of what I do - from pitch prep and messaging to stakeholder mapping, negotiation strategy and closing.

Can you help with investor decks or negotiations?

Definitely. Deal-making is a core part of what I do - from pitch prep and messaging to stakeholder mapping, negotiation strategy and closing.

Let's chat!

Intro call

Don't stall. Let's get things moving - together

You don’t need to figure it all out alone or keep spinning your wheels.

Whether you’re stuck on strategy, growth, or a key decision, we’ll use this call to get clear on where you are — and what’s next.

Let's see if we're a good fit. No pressure.

Let's chat!

Intro call

Don't stall. Let's get things moving - together

You don’t need to figure it all out alone or keep spinning your wheels.

Whether you’re stuck on strategy, growth, or a key decision, we’ll use this call to get clear on where you are — and what’s next.

Let's see if we're a good fit. No pressure.

Let's chat!

Intro call

Don't stall. Let's get things moving - together

You don’t need to figure it all out alone or keep spinning your wheels.

Whether you’re stuck on strategy, growth, or a key decision, we’ll use this call to get clear on where you are — and what’s next.

Let's see if we're a good fit. No pressure.