Clarity, confidence & traction - together
Ben Sheppard
Raise Capital. Close Customers.
Raise Capital. Close Customers.
Build with Confidence
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Build with Confidence
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You’re building something meaningful — but the path is unclear. Whether it’s go-to-market, fundraising, or product-market fit, I help founders make confident decisions and gain real traction.
You’re building something meaningful — but the path is unclear. Whether it’s go-to-market, fundraising, or product-market fit, I help founders make confident decisions and gain real traction.
A focused, no-fluff call — or your time back.
A focused, no-fluff call — or your time back.
Excellent mentor, strategic advice and team management. Every single suggestion Ben has made to plan my business and help me grow and manage my team has proven on point and very effective. He was able to see things clearly where I could not and give me mature, balanced advice that I could action and was well perceived with the team. I highly recommend!
Guillaume D
Founder ASP
Great mentor. Very valuable advice and highly experienced. If you are looking for a mentor to assist with your tech start up, Ben is perfect for that.
Charl F
Founder BuildForms
Ben is truly remarkable; he consistently brings fresh and innovative ideas to the table. He also offers invaluable assistance in developing new concepts and serves as an outstanding mentor. He encourages you to think outside the box, a crucial quality for excellence.
Peter W
Founder W-ITC
I had the pleasure of speaking with Ben, and it was an incredibly insightful experience. His perspectives and advice were invaluable.
Abdul R
Founder We Better AI
Ben has a rare ability to listen deeply and respond with clarity that cuts through complexity. His guidance helped me see challenges from new angles and make decisions with more confidence and precision. Thoughtful, honest, and consistently useful. He is someone I have trusted at key moments, and for good reason.
Juanita C
Founder Jool
Ben has provided me with valuable insights and knowledge around fundraising, pitch deck development, the structuring of cap tables, and SAFEs. He has also been a great sounding board for strategic planning and go-to-market.
Michail A
Founder Roam Network
Ben is a brilliant person to work alongside. Incisive, deeply experienced, very hard working, and just a joy to be around. He brings energy and dedication to most everything he does and I'd recommend bringing him on to a project everytime.
Shiv M
Founder Pathaka.ai
Ben brought a wealth of knowledge and critical thinking to his mentoring role on our project. His advice was invaluable, ranging from idea development and market placement to fundraising advice and cap table structure. Ben's professionalism and dedication to our project were evident in his commitment to our team's success. He consistently went above and beyond, delivering support that surpassed our expectations.
Travis H
Creative Director - 7 Bridges Brewing Co
Ben has been a great mentor. First of all he is very responsive. His insight of business has taken my ideas and initiatives to the next level. He also has been able to change my mindset during challenging tímes. I’m looking forward to having his mentorship catapult me to the next level.
Hiba K
Sales Consultant
Ben provided exceptional mentoring that was instrumental in helping me settle, in my first tech director role. His insights and guidance were invaluable, and I highly recommend his services to anyone looking to advance their career
Stephanie I
Director, Information Protection and Compliance Director, Information Protection and Compliance Age UK
Excellent mentor, strategic advice and team management. Every single suggestion Ben has made to plan my business and help me grow and manage my team has proven on point and very effective. He was able to see things clearly where I could not and give me mature, balanced advice that I could action and was well perceived with the team. I highly recommend!
Guillaume D
Founder ASP
Great mentor. Very valuable advice and highly experienced. If you are looking for a mentor to assist with your tech start up, Ben is perfect for that.
Charl F
Founder BuildForms
Ben is truly remarkable; he consistently brings fresh and innovative ideas to the table. He also offers invaluable assistance in developing new concepts and serves as an outstanding mentor. He encourages you to think outside the box, a crucial quality for excellence.
Peter W
Founder W-ITC
I had the pleasure of speaking with Ben, and it was an incredibly insightful experience. His perspectives and advice were invaluable.
Abdul R
Founder We Better AI
Ben has a rare ability to listen deeply and respond with clarity that cuts through complexity. His guidance helped me see challenges from new angles and make decisions with more confidence and precision. Thoughtful, honest, and consistently useful. He is someone I have trusted at key moments, and for good reason.
Juanita C
Founder Jool
Ben has provided me with valuable insights and knowledge around fundraising, pitch deck development, the structuring of cap tables, and SAFEs. He has also been a great sounding board for strategic planning and go-to-market.
Michail A
Founder Roam Network
Ben is a brilliant person to work alongside. Incisive, deeply experienced, very hard working, and just a joy to be around. He brings energy and dedication to most everything he does and I'd recommend bringing him on to a project everytime.
Shiv M
Founder Pathaka.ai
Ben brought a wealth of knowledge and critical thinking to his mentoring role on our project. His advice was invaluable, ranging from idea development and market placement to fundraising advice and cap table structure. Ben's professionalism and dedication to our project were evident in his commitment to our team's success. He consistently went above and beyond, delivering support that surpassed our expectations.
Travis H
Creative Director - 7 Bridges Brewing Co
Ben has been a great mentor. First of all he is very responsive. His insight of business has taken my ideas and initiatives to the next level. He also has been able to change my mindset during challenging tímes. I’m looking forward to having his mentorship catapult me to the next level.
Hiba K
Sales Consultant
Ben provided exceptional mentoring that was instrumental in helping me settle, in my first tech director role. His insights and guidance were invaluable, and I highly recommend his services to anyone looking to advance their career
Stephanie I
Director, Information Protection and Compliance Director, Information Protection and Compliance Age UK
Excellent mentor, strategic advice and team management. Every single suggestion Ben has made to plan my business and help me grow and manage my team has proven on point and very effective. He was able to see things clearly where I could not and give me mature, balanced advice that I could action and was well perceived with the team. I highly recommend!
Guillaume D
Founder ASP
Great mentor. Very valuable advice and highly experienced. If you are looking for a mentor to assist with your tech start up, Ben is perfect for that.
Charl F
Founder BuildForms
Ben is truly remarkable; he consistently brings fresh and innovative ideas to the table. He also offers invaluable assistance in developing new concepts and serves as an outstanding mentor. He encourages you to think outside the box, a crucial quality for excellence.
Peter W
Founder W-ITC
I had the pleasure of speaking with Ben, and it was an incredibly insightful experience. His perspectives and advice were invaluable.
Abdul R
Founder We Better AI
Ben has a rare ability to listen deeply and respond with clarity that cuts through complexity. His guidance helped me see challenges from new angles and make decisions with more confidence and precision. Thoughtful, honest, and consistently useful. He is someone I have trusted at key moments, and for good reason.
Juanita C
Founder Jool
Ben has provided me with valuable insights and knowledge around fundraising, pitch deck development, the structuring of cap tables, and SAFEs. He has also been a great sounding board for strategic planning and go-to-market.
Michail A
Founder Roam Network
Ben is a brilliant person to work alongside. Incisive, deeply experienced, very hard working, and just a joy to be around. He brings energy and dedication to most everything he does and I'd recommend bringing him on to a project everytime.
Shiv M
Founder Pathaka.ai
Ben brought a wealth of knowledge and critical thinking to his mentoring role on our project. His advice was invaluable, ranging from idea development and market placement to fundraising advice and cap table structure. Ben's professionalism and dedication to our project were evident in his commitment to our team's success. He consistently went above and beyond, delivering support that surpassed our expectations.
Travis H
Creative Director - 7 Bridges Brewing Co
Ben has been a great mentor. First of all he is very responsive. His insight of business has taken my ideas and initiatives to the next level. He also has been able to change my mindset during challenging tímes. I’m looking forward to having his mentorship catapult me to the next level.
Hiba K
Sales Consultant
Ben provided exceptional mentoring that was instrumental in helping me settle, in my first tech director role. His insights and guidance were invaluable, and I highly recommend his services to anyone looking to advance their career
Stephanie I
Director, Information Protection and Compliance Director, Information Protection and Compliance Age UK
The founder struggle
is real (but solvable)
The founder struggle
is real (but solvable)
You wake up thinking about one thing, but spend your day chasing five.
You’re second-guessing your strategy or pricing — and it’s costing you time and money.
Sounds like me!
You’re going it alone, and it’s starting to affect momentum and confidence.
You wake up thinking about one thing, but spend your day chasing five.
You’re second-guessing your strategy or pricing — and it’s costing you time and money.
Sounds like me!
You’re going it alone, and it’s starting to affect momentum and confidence.
You wake up thinking about one thing, but spend your day chasing five.
You’re second-guessing your strategy or pricing — and it’s costing you time and money.
Sounds like me!
You’re going it alone, and it’s starting to affect momentum and confidence.
Every week you delay key decisions, your runway gets shorter. Founders don’t fail from lack of effort — they fail from lack of clarity and support. I help you make smart moves sooner—so you don’t lose momentum.
Every week you delay key decisions, your runway gets shorter. Founders don’t fail from lack of effort — they fail from lack of clarity and support. I help you make smart moves sooner—so you don’t lose momentum.
Hi, I'm Ben,
Founder. Advisor. Coach.
I’ve sat across the table from governments, global banks, VCs, and founders - negotiating deals worth hundreds of millions. I help founders raise capital, land customers, and negotiate better outcomes - while staying grounded in the chaos of early-stage building.
I’ve helped founders raise millions in capital as grants, debt and equity, restructure teams, and land partnerships they thought were out of reach. I’ve led and advised on competitive bids worth hundreds of millions. I’ve been part of a PMO managing a $19.5B project portfolio. I’ve worked on both sides of the table — and I know what it takes to get things moving.
But that’s not why I coach.
I coach because I’ve been the guy spinning plates at 2am, wondering if the vision’s slipping away. I’ve built, scaled, and fought through the chaos — and I know how lonely it gets. Coaching isn’t about giving answers. It’s about standing next to a founder when the stakes are high and the next step isn’t obvious.
I’ve helped infrastructure developers raise hundreds of millions in debt and equity. I’ve helped early-stage founders land their first real customer. I’ve supported teams from Series A to sovereign partnerships. I’ve been a trusted advisor to banks. I’ve spoken at Google HQ, the World Economic Forum, and the United Nations — but the work I’m proudest of? It’s the quiet, high-trust, in-the-trenches kind.
If you want someone to walk this with you — to help you think clearly, move faster, and lead better — I’m here.
Let’s make progress — one smart decision at a time.
Keep spinning your wheels - or shift gears now.
Keep spinning your wheels - or shift gears now.
Keep doing what you're doing...
You’ll keep bouncing between tactics without a clear strategy.
You’ll keep guessing what investors or customers want.
You’ll waste valuable time, when you could already be closing high-ticket deals.
The difference between spinning your wheels and gaining momentum? A clear plan — and a coach who’s been there.
or
Imagine This…
You know exactly what to focus on each week, so you’re not bouncing between tactics or second-guessing your strategy — just steady, focused progress.
You negotiate with confidence, whether you’re closing a funding round, finalising a partnership, or pitching your first big customer — because you know the value you bring.
You feel less alone in the chaos, with someone in your corner helping you untangle complexity, make smart decisions, and move forward with conviction.
This is what we build together — one clear decision at a time. You bring the ambition. I’ll help you sharpen the focus.
Keep doing what you're doing...
You’ll keep bouncing between tactics without a clear strategy.
You’ll keep guessing what investors or customers want.
You’ll waste valuable time, when you could already be closing high-ticket deals.
The difference between spinning your wheels and gaining momentum? A clear plan — and a coach who’s been there.
Keep doing what you're doing...
You’ll keep bouncing between tactics without a clear strategy.
You’ll keep guessing what investors or customers want.
You’ll waste valuable time, when you could already be closing high-ticket deals.
The difference between spinning your wheels and gaining momentum? A clear plan — and a coach who’s been there.
Keep doing what you're doing...
You’ll keep bouncing between tactics without a clear strategy.
You’ll keep guessing what investors or customers want.
You’ll waste valuable time, when you could already be closing high-ticket deals.
The difference between spinning your wheels and gaining momentum? A clear plan — and a coach who’s been there.
How We'll Work Together
How We'll Work Together
Book a Discovery Call
We’ll talk about where you’re stuck and where you want to go. No fluff — just real, actionable insights.
Get a Tactical Plan
You’ll get a clear game plan tailored to your funding needs, GTM challenges, or product priorities—so you know exactly what to do next.
Build, Together
We’ll move forward with regular sessions, async support, and sleeves-rolled-up work to get deals closed, capital raised, or momentum back.
Book a Discovery Call
We’ll talk about where you’re stuck and where you want to go. No fluff — just real, actionable insights.
Get a Tactical Plan
You’ll get a clear game plan tailored to your funding needs, GTM challenges, or product priorities—so you know exactly what to do next.
Build, Together
We’ll move forward with regular sessions, async support, and sleeves-rolled-up work to get deals closed, capital raised, or momentum back.
Book a Discovery Call
We’ll talk about where you’re stuck and where you want to go. No fluff — just real, actionable insights.
Get a Tactical Plan
You’ll get a clear game plan tailored to your funding needs, GTM challenges, or product priorities—so you know exactly what to do next.
Build, Together
We’ll move forward with regular sessions, async support, and sleeves-rolled-up work to get deals closed, capital raised, or momentum back.
Support That Matches Your Stage—And Moves You Forward
Support That Matches Your Stage—And Moves You Forward
Support That Matches Your Stage—And Moves You Forward
Whether you’re pre-seed, post-revenue, or prepping for Series A, I’ll help you make smarter decisions, raise the right kind of capital, and land real customers—with strategic coaching and hands-on advisory tailored to your stage.
Foundation Focus
For early-stage founders who need structure, momentum, and a clear path forward.
4 x 1:1 weekly coaching sessions (60 min) with follow-up action plans
Strategic support across GTM, product-market fit, pitching, or pricing
Access to tools, templates, and unlimited chat-based Q&A (48h replies)
530
EUR
Most Popular
Most Popular
Strategic Sprint
For founders walking into a high-stakes meeting with a VC, customer, or strategic partner—and want to walk in sharp, confident, and ready to close.
5 focused 1:1 coaching sessions (60 min) with tailored prep for your specific deal or pitch
Up to 3 hours of expert review on your deck, messaging, and negotiation plan, includes:
Practice runs, objection-handling, and stakeholder mapping to sharpen your delivery
Loom feedback, async support, and structured prep between sessions
Embedded Advisor & Coach
I operate like a co-founder: running sales, raising capital, working shoulder to shoulder to get things moving.
28 hours/month of embedded execution - I'm inside your business: running point of sales, driving your fundraise, reviewing hires, and doing the work side by side with you.
Participation in key meetings (Board, strategy, sales, hiring, fundraising, product)
Fractional C-suite input, leadership coaching, and high-trust decision support
3196
EUR
Foundation
Sprint
VIP
Foundation Focus
For early-stage founders who need structure, momentum, and a clear path forward.
4 x 1:1 weekly coaching sessions (60 min) with follow-up action plans
Strategic support across GTM, product-market fit, pitching, or pricing
Access to tools, templates, and unlimited chat-based Q&A (48h replies)
530
EUR
Most Popular
Most Popular
Strategic Sprint
For founders walking into a high-stakes meeting with a VC, customer, or strategic partner—and want to walk in sharp, confident, and ready to close.
5 focused 1:1 coaching sessions (60 min) with tailored prep for your specific deal or pitch
Up to 3 hours of expert review on your deck, messaging, and negotiation plan, includes:
Practice runs, objection-handling, and stakeholder mapping to sharpen your delivery
Loom feedback, async support, and structured prep between sessions
Embedded Advisor & Coach
I operate like a co-founder: running sales, raising capital, working shoulder to shoulder to get things moving.
28 hours/month of embedded execution - I'm inside your business: running point of sales, driving your fundraise, reviewing hires, and doing the work side by side with you.
Participation in key meetings (Board, strategy, sales, hiring, fundraising, product)
Fractional C-suite input, leadership coaching, and high-trust decision support
3196
EUR
Foundation
Sprint
VIP
Foundation Focus
For early-stage founders who need structure, momentum, and a clear path forward.
4 x 1:1 weekly coaching sessions (60 min) with follow-up action plans
Strategic support across GTM, product-market fit, pitching, or pricing
Access to tools, templates, and unlimited chat-based Q&A (48h replies)
530
EUR
Most Popular
Most Popular
Strategic Sprint
For founders walking into a high-stakes meeting with a VC, customer, or strategic partner—and want to walk in sharp, confident, and ready to close.
5 focused 1:1 coaching sessions (60 min) with tailored prep for your specific deal or pitch
Up to 3 hours of expert review on your deck, messaging, and negotiation plan, includes:
Practice runs, objection-handling, and stakeholder mapping to sharpen your delivery
Loom feedback, async support, and structured prep between sessions
Embedded Advisor & Coach
I operate like a co-founder: running sales, raising capital, working shoulder to shoulder to get things moving.
28 hours/month of embedded execution - I'm inside your business: running point of sales, driving your fundraise, reviewing hires, and doing the work side by side with you.
Participation in key meetings (Board, strategy, sales, hiring, fundraising, product)
Fractional C-suite input, leadership coaching, and high-trust decision support
3196
EUR
Foundation
Sprint
VIP
Foundation Focus
For early-stage founders who need structure, momentum, and a clear path forward.
4 x 1:1 weekly coaching sessions (60 min) with follow-up action plans
Strategic support across GTM, product-market fit, pitching, or pricing
Access to tools, templates, and unlimited chat-based Q&A (48h replies)
530
EUR
Most Popular
Most Popular
Strategic Sprint
For founders walking into a high-stakes meeting with a VC, customer, or strategic partner—and want to walk in sharp, confident, and ready to close.
5 focused 1:1 coaching sessions (60 min) with tailored prep for your specific deal or pitch
Up to 3 hours of expert review on your deck, messaging, and negotiation plan, includes:
Practice runs, objection-handling, and stakeholder mapping to sharpen your delivery
Loom feedback, async support, and structured prep between sessions
Embedded Advisor & Coach
I operate like a co-founder: running sales, raising capital, working shoulder to shoulder to get things moving.
28 hours/month of embedded execution - I'm inside your business: running point of sales, driving your fundraise, reviewing hires, and doing the work side by side with you.
Participation in key meetings (Board, strategy, sales, hiring, fundraising, product)
Fractional C-suite input, leadership coaching, and high-trust decision support
3196
EUR
When You’re Stuck or Under Pressure—These Tools Get You Unstuck
From pitch prep to decision-making, they give you a sharper edge and a clearer path forward. Built from real experience, used when it matters.
ClearPath
A strategic deep-dive for founders who want clarity, not guesswork. Step back, get a clear view of what’s working (and what’s not), and walk away with a focused plan to grow revenue or cut waste.
Spot inefficiencies, bottlenecks, and missed opportunities
Break down how things are running - across sales, delivery, finance and people
Build a strategy that fits your goals, stage and risk tolerance
24 hours of consulting support over 4 weeks (weekly sessions + focused time between)
Optional add-on: I help you implement it
A full ClearPath report with a tailored growth or cost-saving plan and clear next steps.
EUR 2,395
Fixed price. No surprises.
ClearPath
A strategic deep-dive for founders who want clarity, not guesswork. Step back, get a clear view of what’s working (and what’s not), and walk away with a focused plan to grow revenue or cut waste.
Spot inefficiencies, bottlenecks, and missed opportunities
Break down how things are running - across sales, delivery, finance and people
Build a strategy that fits your goals, stage and risk tolerance
24 hours of consulting support over 4 weeks (weekly sessions + focused time between)
Optional add-on: I help you implement it
A full ClearPath report with a tailored growth or cost-saving plan and clear next steps.
EUR 2,395
Fixed price. No surprises.
ClearPath
A strategic deep-dive for founders who want clarity, not guesswork. Step back, get a clear view of what’s working (and what’s not), and walk away with a focused plan to grow revenue or cut waste.
Spot inefficiencies, bottlenecks, and missed opportunities
Break down how things are running - across sales, delivery, finance and people
Build a strategy that fits your goals, stage and risk tolerance
24 hours of consulting support over 4 weeks (weekly sessions + focused time between)
Optional add-on: I help you implement it
A full ClearPath report with a tailored growth or cost-saving plan and clear next steps.
EUR 2,395
Fixed price. No surprises.
Magnet
A fundraising strategy that flips the funnel—for founders who want to attract the right investors, not chase the wrong ones. Get seen, understood, and approached—so you can raise with confidence, not cold DMs.
Clarify and strengthen how you present your raise
Position yourself to be discoverable and credible to investors
Build visibility in the right places—no noise, no fluff
Set up tools and workflows to manage and respond to investor interest
Support your outreach, responses, and investor conversations with structure
Delivery: 14 hours of consulting over 4–5 weeks (weekly sessions + focused feedback in between)
The Magnet Playbook - your personalized fundraising strategy. Includes: pitch/ask review, profile audits, content calendar, engagement setup, and next steps
EUR 1,499
Fixed price. No surprises. Just stronger outcomes.
Magnet
A fundraising strategy that flips the funnel—for founders who want to attract the right investors, not chase the wrong ones. Get seen, understood, and approached—so you can raise with confidence, not cold DMs.
Clarify and strengthen how you present your raise
Position yourself to be discoverable and credible to investors
Build visibility in the right places—no noise, no fluff
Set up tools and workflows to manage and respond to investor interest
Support your outreach, responses, and investor conversations with structure
Delivery: 14 hours of consulting over 4–5 weeks (weekly sessions + focused feedback in between)
The Magnet Playbook - your personalized fundraising strategy. Includes: pitch/ask review, profile audits, content calendar, engagement setup, and next steps
EUR 1,499
Fixed price. No surprises. Just stronger outcomes.
Magnet
A fundraising strategy that flips the funnel—for founders who want to attract the right investors, not chase the wrong ones. Get seen, understood, and approached—so you can raise with confidence, not cold DMs.
Clarify and strengthen how you present your raise
Position yourself to be discoverable and credible to investors
Build visibility in the right places—no noise, no fluff
Set up tools and workflows to manage and respond to investor interest
Support your outreach, responses, and investor conversations with structure
Delivery: 14 hours of consulting over 4–5 weeks (weekly sessions + focused feedback in between)
The Magnet Playbook - your personalized fundraising strategy. Includes: pitch/ask review, profile audits, content calendar, engagement setup, and next steps
EUR 1,499
Fixed price. No surprises. Just stronger outcomes.
DealLine
A negotiation strategy grounded in psychology, power dynamics, and precision—for founders who want to shape better outcomes, not settle for what’s handed to them. No winging it. Just a structured system that maps people, pressure points, and outcomes—so you negotiate with calm, control, and confidence.
Identify key players and uncover what drives them
Map your DealLine™ across the negotiation spectrum
Define your opening move and anchoring position
Anticipate resistance and plan your responses
Support your prep, positioning, and live negotiation tactics
Delivery: 14 hours of consulting over 4–5 weeks (weekly sessions + targeted feedback between calls)
The DealLine Playbook™- your custom negotiation strategy. Includes: stakeholder map, spectrum placement, opening play design, power dynamic analysis, and decision checkpoints
EUR 1,999
Fixed price. No surprises. Just stronger outcomes.
DealLine
A negotiation strategy grounded in psychology, power dynamics, and precision—for founders who want to shape better outcomes, not settle for what’s handed to them. No winging it. Just a structured system that maps people, pressure points, and outcomes—so you negotiate with calm, control, and confidence.
Identify key players and uncover what drives them
Map your DealLine™ across the negotiation spectrum
Define your opening move and anchoring position
Anticipate resistance and plan your responses
Support your prep, positioning, and live negotiation tactics
Delivery: 14 hours of consulting over 4–5 weeks (weekly sessions + targeted feedback between calls)
The DealLine Playbook™- your custom negotiation strategy. Includes: stakeholder map, spectrum placement, opening play design, power dynamic analysis, and decision checkpoints
EUR 1,999
Fixed price. No surprises. Just stronger outcomes.
DealLine
A negotiation strategy grounded in psychology, power dynamics, and precision—for founders who want to shape better outcomes, not settle for what’s handed to them. No winging it. Just a structured system that maps people, pressure points, and outcomes—so you negotiate with calm, control, and confidence.
Identify key players and uncover what drives them
Map your DealLine™ across the negotiation spectrum
Define your opening move and anchoring position
Anticipate resistance and plan your responses
Support your prep, positioning, and live negotiation tactics
Delivery: 14 hours of consulting over 4–5 weeks (weekly sessions + targeted feedback between calls)
The DealLine Playbook™- your custom negotiation strategy. Includes: stakeholder map, spectrum placement, opening play design, power dynamic analysis, and decision checkpoints
EUR 1,999
Fixed price. No surprises. Just stronger outcomes.
Pulse
A customer acquisition strategy that tunes you into your market—for founders who want to attract the right customers, not shout into the void. Get discovered, understood, and chosen—so you grow with clarity, not confusion.
Sharpen your value proposition and customer messaging
Identify your ideal customer and where to reach them
Build visibility in high-impact channels—no noise, no fluff
Set up tools and workflows to create, capture, and convert leads
Support your outreach, onboarding, and customer conversations
Delivery: 14 hours of consulting over 4–5 weeks (weekly sessions + focused feedback between calls)
The Pulse Playbook - your personalized customer acquisition strategy. Includes: messaging and offer audit, customer persona sketch, channel map, content calendar, conversion workflow, and next steps
EUR 1,499
No surprises. Just traction that actually builds.
Pulse
A customer acquisition strategy that tunes you into your market—for founders who want to attract the right customers, not shout into the void. Get discovered, understood, and chosen—so you grow with clarity, not confusion.
Sharpen your value proposition and customer messaging
Identify your ideal customer and where to reach them
Build visibility in high-impact channels—no noise, no fluff
Set up tools and workflows to create, capture, and convert leads
Support your outreach, onboarding, and customer conversations
Delivery: 14 hours of consulting over 4–5 weeks (weekly sessions + focused feedback between calls)
The Pulse Playbook - your personalized customer acquisition strategy. Includes: messaging and offer audit, customer persona sketch, channel map, content calendar, conversion workflow, and next steps
EUR 1,499
No surprises. Just traction that actually builds.
Pulse
A customer acquisition strategy that tunes you into your market—for founders who want to attract the right customers, not shout into the void. Get discovered, understood, and chosen—so you grow with clarity, not confusion.
Sharpen your value proposition and customer messaging
Identify your ideal customer and where to reach them
Build visibility in high-impact channels—no noise, no fluff
Set up tools and workflows to create, capture, and convert leads
Support your outreach, onboarding, and customer conversations
Delivery: 14 hours of consulting over 4–5 weeks (weekly sessions + focused feedback between calls)
The Pulse Playbook - your personalized customer acquisition strategy. Includes: messaging and offer audit, customer persona sketch, channel map, content calendar, conversion workflow, and next steps
EUR 1,499
No surprises. Just traction that actually builds.
50+ founders coached across 12 countries and 10+ industries
50+ founders coached across 12 countries and 10+ industries
Ben has been a great mentor. First of all he is very responsive. His insight of business has taken my ideas and initiatives to the next level. He also has been able to change my mindset during challenging tímes. I’m looking forward to having his mentorship catapult me to the next level.
Hiba Khalil
Sales Consultant
Ben has a rare ability to listen deeply and respond with clarity that cuts through complexity. His guidance helped me see challenges from new angles and make decisions with more confidence and precision. Thoughtful, honest, and consistently useful. He is someone I have trusted at key moments, and for good reason.
Juanita C
Founder Jool
Ben has been a great mentor. First of all he is very responsive. His insight of business has taken my ideas and initiatives to the next level. He also has been able to change my mindset during challenging tímes. I’m looking forward to having his mentorship catapult me to the next level.
Hiba Khalil
Sales Consultant
Ben has a rare ability to listen deeply and respond with clarity that cuts through complexity. His guidance helped me see challenges from new angles and make decisions with more confidence and precision. Thoughtful, honest, and consistently useful. He is someone I have trusted at key moments, and for good reason.
Juanita C
Founder Jool
Ben has been a great mentor. First of all he is very responsive. His insight of business has taken my ideas and initiatives to the next level. He also has been able to change my mindset during challenging tímes. I’m looking forward to having his mentorship catapult me to the next level.
Hiba Khalil
Sales Consultant
Ben has a rare ability to listen deeply and respond with clarity that cuts through complexity. His guidance helped me see challenges from new angles and make decisions with more confidence and precision. Thoughtful, honest, and consistently useful. He is someone I have trusted at key moments, and for good reason.
Juanita C
Founder Jool
Got questions.
I've got answers.
Got questions.
I've got answers.
What's the difference between the coaching tiers?
Each tier offers a different level of involvement - from weekly guidance to fully embedded support. Choose based on the intensity and access you need.
What's the difference between the coaching tiers?
Each tier offers a different level of involvement - from weekly guidance to fully embedded support. Choose based on the intensity and access you need.
What's the difference between the coaching tiers?
Each tier offers a different level of involvement - from weekly guidance to fully embedded support. Choose based on the intensity and access you need.
Do you only work with tech startups?
Not at all. I work across a variety of industries. I spent the first half of my career outside of my career, working in construction, infrastructure, retail, sustainability, oceans and agriculture as a business consultant.
Do you only work with tech startups?
Not at all. I work across a variety of industries. I spent the first half of my career outside of my career, working in construction, infrastructure, retail, sustainability, oceans and agriculture as a business consultant.
Do you only work with tech startups?
Not at all. I work across a variety of industries. I spent the first half of my career outside of my career, working in construction, infrastructure, retail, sustainability, oceans and agriculture as a business consultant.
Do you only work with startups or founders?
Not exclusively. While most of my clients are startup founders, I also work with senior leaders, emerging team members, and growing businesses that need strategic support across departments. Through my in-residence offer, I coach multiple people within the same company - from product leads to commercial teams - wherever clarity and momentum are needed.
Do you only work with startups or founders?
Not exclusively. While most of my clients are startup founders, I also work with senior leaders, emerging team members, and growing businesses that need strategic support across departments. Through my in-residence offer, I coach multiple people within the same company - from product leads to commercial teams - wherever clarity and momentum are needed.
Do you only work with startups or founders?
Not exclusively. While most of my clients are startup founders, I also work with senior leaders, emerging team members, and growing businesses that need strategic support across departments. Through my in-residence offer, I coach multiple people within the same company - from product leads to commercial teams - wherever clarity and momentum are needed.
Is this like therapy or consulting?
No - it's not therapy, and it's not just advice. You get coaching, strategy, and hands-on input from someone who's been there.
Is this like therapy or consulting?
No - it's not therapy, and it's not just advice. You get coaching, strategy, and hands-on input from someone who's been there.
Is this like therapy or consulting?
No - it's not therapy, and it's not just advice. You get coaching, strategy, and hands-on input from someone who's been there.
Can I use the time to support my team?
Absolutely. If you're on the Coach-In-Residence plan, you can deploy me across your team as needed - coaching, meetings or strategic input.
Can I use the time to support my team?
Absolutely. If you're on the Coach-In-Residence plan, you can deploy me across your team as needed - coaching, meetings or strategic input.
Can I use the time to support my team?
Absolutely. If you're on the Coach-In-Residence plan, you can deploy me across your team as needed - coaching, meetings or strategic input.
Do you offer refunds?
Yes - if you don't find value after a session, I'll refund your payment. Simple as that.
Do you offer refunds?
Yes - if you don't find value after a session, I'll refund your payment. Simple as that.
Do you offer refunds?
Yes - if you don't find value after a session, I'll refund your payment. Simple as that.
Can you help with investor decks or negotiations?
Definitely. Deal-making is a core part of what I do - from pitch prep and messaging to stakeholder mapping, negotiation strategy and closing.
Can you help with investor decks or negotiations?
Definitely. Deal-making is a core part of what I do - from pitch prep and messaging to stakeholder mapping, negotiation strategy and closing.
Can you help with investor decks or negotiations?
Definitely. Deal-making is a core part of what I do - from pitch prep and messaging to stakeholder mapping, negotiation strategy and closing.
Let's chat!
Intro call
Don't stall. Let's get things moving - together
You don’t need to figure it all out alone or keep spinning your wheels.
Whether you’re stuck on strategy, growth, or a key decision, we’ll use this call to get clear on where you are — and what’s next.
Let's see if we're a good fit. No pressure.
Let's chat!
Intro call
Don't stall. Let's get things moving - together
You don’t need to figure it all out alone or keep spinning your wheels.
Whether you’re stuck on strategy, growth, or a key decision, we’ll use this call to get clear on where you are — and what’s next.
Let's see if we're a good fit. No pressure.
Let's chat!
Intro call
Don't stall. Let's get things moving - together
You don’t need to figure it all out alone or keep spinning your wheels.
Whether you’re stuck on strategy, growth, or a key decision, we’ll use this call to get clear on where you are — and what’s next.
Let's see if we're a good fit. No pressure.